The steps that will turn your company into a sustainable and profitable business

The steps that will turn your company into a sustainable and profitable business

Money doesn’t grow on trees, but if your company has a sustainability policy that encourages, among other things, the conservation of forests, it can make business opportunities grow, and with them, income. Studies and facts prove it. More than half of the Ibex 35 companies evaluate their suppliers according to environmental and social criteria, the government gives priority by law to non-polluting businesses when bidding for public contracts, and more than 70% of young clients (up to 35 years old) prefer to buy from responsible companies, according to a 2016 study by the Adecco Foundation. However, it is not enough to be sustainable. In order to compete in today’s market, it is necessary to demonstrate this through certificates: energy efficiency, emissions, recycling… Accreditations that are increasingly present in the business and legislative spheres, but which raise many doubts among small entrepreneurs: why are they useful if I have an SME? Which ones do I need? How are they processed?

José Magro, Sustainability Manager at AENOR, one of the Spanish companies that issues the most certificates, stresses that, for the future, having the relevant sustainability certifications will be a basic issue for operating with investors and being competitive in the market. And normally, he says, small entrepreneurs are not aware of it. “When we talk about investors, a small company might think, ‘I don’t play in that league. But many times, even if you are a small business, like a workshop, you will work for large companies that will require you to demonstrate [through certificates] your sustainability policy,” he explains.

For an SME, says Magro, certificates can be grouped into two blocks: those required or recommended by law (such as the energy efficiency certificate or the Environmental Device) and those that accredit the sustainability of their products or services.

Source: El Pais


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